Event Sponsorship Essay Example | Topics and Well Written Essays - 1750 words

Event Sponsorship - Essay Example The sponsorship should take into consideration the continuous funding of the event and the value and goals that should be met. Commercialisations of events have led to the compromise of values in event managements and have led to failure in some events. The project proposal aims at evaluating the challenges faced by event managers in handling sponsorship. It also aims at coming up with better strategies to improve sponsorship. Event management is a task that has a long history. Today, various events are held. The events range from games, festivals, concerts, meetings to political rallies. Up to these days, events remain an important part of people's culture and help social development of people. For their success, these events need to be managed. In managing events, sponsorship is very important. It should be noted that managing events is expensive and needs funds. Sponsorship of an event is not just as way of raising funds for the events, but it also entails marketing. The finding of sponsors, choice of sponsors and managing marketing and commercials should be an integral part of event management. Sponsors are important in event management. Good management of sponsors is lacking in event management. It should be noted that events are very important elements to people's culture. A successful event should send the required message or meet the desired goals (Allen, Bowdin, 2006, pp123). It should be noted that there are different categories of sponsors. Some sponsors are not motivated by business while others are motivated by business and aim at marketing their products. In managing sponsors, some event management conflict over the amount allocated to a certain sponsor and the recognition of the sponsor as a sponsor to an event. Poor management of sponsor could explain the conflict in events and the inability to sustain a sponsor for a long time. Lack of good sponsorship management also leads to failure of some events. Research Question Which and how important is the role of sponsorship in an event management context Aim and objectives Managing a sustainable fund is a principle element of event management. Sponsors are the main sources of funding to an event and they should be well managed. The management of sponsorship should ensure a sustainable fund and at the same time maintain the integrity of the event (Cornwell, Amis, 2005). The research will establish the problem encountered in managing sponsorships and come up with a better way of managing the sponsors. The project will also establish things which people managing events can do to ensure sustainable fund for events. Literature review Events are an integral part of communities. In the early days, every community had its own events and activities. The events were great opportunities for social development and development of cultures. It was also a great opportunity for interaction, communication and development of leaders (Berkowitz, 2008). In the past, the major activity had either cultural or religious base and involved people from a given geographical region. Although cultural and religious events remain important today, events have taken different perspectives including people from various cultures and large geographical regions. Small events are not involving and their management is simple;

The Use of Multicultural Material in ESL Classrooms Essay

The Use of Multicultural Material in ESL Classrooms - Essay Example This will also ensure that future bullying will be eradicated. In order to teach ESL, the teacher has to understand his/her students and try to make learning a fun experience. How does a teacher therefore manage to make lessons fun for children of such diverse backgrounds? Using multicultural material can enable the child to embrace his/her own culture in a different language as well as by having a unifying language (English), they are able to express themselves and share their experiences with their classmates. ESL does not only benefit the students; in that at the end of the day they learn their target language, but also benefits the teacher who is faced with a classroom with students from various backgrounds, belief and culture. David O. McKay has this to say about ESL: â€Å"Students who are working on understanding the English language may also be experiencing confusion and frustration from immersion in a foreign culture. Multicultural teaching techniques can help students in a bilingual setting feel more comfortable and gain a better understanding of the learning materials. Multicultural techniques may include linking ESL materials presented to native cultures, providing learning materials and classroom aides that are of a diverse nature, and encouraging students to express their frustrations and confusion in a constructive manner.† Sixth grade students are at an age where learning has to be made interesting, especially when it comes to a new or not very well known language. Many will lose interest others will generally not learn. Using multicultural tools in classrooms such as: Performing plays about various groups/cultures Learn songs in different languages Exchange cultural stories such as fairytales and show the students how cultures do not vary that much Develop a multicultural calendar; where important days can be observed by the whole class irrespective of the culture. Such tools aid both the teacher and the student understand the other and realize that many are not so different after all. According to Jones (1986), multicultural learning activities are most effective for learners when they: i. Offer students opportunities to observe/participate in the affairs of the community ii. Engage students directly and actively in learning iii. Rely on a broad range of instructional materials. Literature Review How can ESL students who usually have a hard time â€Å"fitting in† due to the inability to communicate effectively manage to do so? ESL classrooms are therefore there in order to teach the student how to behave, communicate and appreciate the English language and it’s culture (for lack of a better word), both in formal and academic context as well as informal/ social contexts. In order for such students to be able to interact with other students whose first language is English, they must first learn to interact among themselves and this is where the use of multicultural material in ESL classrooms is import ant. In order for this to be a success, the fewer number of children in a classroom the better. Crowded classrooms, especially of such a sensitive kind may cause conflict between the students and learning anything can prove difficult due to constant distraction among the students. Fewer students in a classroom give room for individual attention and a better learning atmosphere for the students.